Analysis of the Coca Cola Company Essay -- Businesses Coca Cola Market

Analysis of the Coca Cola followHistory Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sell 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, slap-up Britain, Luxembourg and the Netherlands (Coca-Cola facts 99). An, battle of capital of Georgia Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel sloped ingredients, Coca leaves and kola nuts. Later the drink was striped of narcotics. The drink was first base designed as a drug that will help hatful feel better. Pemberton sold his new drink for 5 cents a glass. around time later carbonated water was added to the syrup and that is how Coca-Cola was invented. Dr. Pemberton sold Coca-Cola erupt of the pharmacy he worked at. The pharmacy was owned by, a man named straight-from-the-shoulder M. Robinson. Robinson suggested Coca- Cola as a name for Pembertons drink. The ii men took an old oilcloth gabble and hung it in the window saying Drink Coca-Cola. They averaged nine glasses sold a day. In 1886 Pemberton became sick he sold some of his portions of his amour too Asa G. Candler. In 1888 Pemberton died, and Asa Candler began buying all the out standing shares of Coca-Cola. Candler was and Atlanta druggist and businessman. Candler knew bump was going to be something big. He then had set down control by 1891 for $2,300. In 1892, Candler and his brother John Candler, Frank Robinson and two other associates formed Coca-Cola fraternity in Georgia. Candler was a master at marketing. He handed out coupons for one free glass of Coca-Cola. He also promoted the beverage by painted walls, Clocks, outdoor posters, serving trays and jet plane urns. Candler marketing stragety worked Coke was available everywhere. The sales took off. People started calling Coca-Cola Coke They urged the customers to call it by its full name, but Coke just stuck. In 1894, the company opened its first syrup manufacturing plant outside Atlanta in Dallas Texas. The following year plants opened in Chicago and Los Angeles. collar years after the Coca-Cola Companys incorporation Candler announced in the annual notify Coca-Cola in the now drunk in every state and grease in the United States (History of Coca-Cola Company). Joseph A. Biedenharn, of Vicksburg, Mississippi installed ... ...olas target areas are grocery stores, unskilled areas, shops, malls and sporting events. The mass of distribution to cus Bibliography Bibliography Associated Press. Coca-Cola Recalls More Tainted Drinks. Boston existence CD-ROM, 3 July 1999, National/Foreign Section, p. A4. Available BOSTON GLOBE filing cabinet 631. Coca-Cola Enterprises, Inc. Facts 1999. Atlanta Coca-Cola Enterprises, Inc., 1999. Coca-Colas Global Dominance. https//www.wiley.com8082/schermerhorn/ oc/page01.htm (13 Oct. 1999). Coke Insider. Investors Business Da ily. Mahoney, Ed. Distribution Manager for Coca-Cola Enterprises. stem Interview. 4 November 1999. Pendergrast, Mark. For God, Country, and Coca-Cola. New York, N.Y. Charles Scribners Son Publishing Co., 1993. The Coca-Cola Company. Facts, Figures, and Features. Atlanta The Coca-Cola Company, 1996. The Coca-Cola Company Overview. Hoovers Company Profiles. wysiwyg// bodyframe.14/http//ehostweb14.epnet.com/fulltext.asp (23 Sept. 1999). The Coca-Cola Company. Profiles. http//www.coca-colacompany.com/ world/world.html (10 Nov. 1999). The Coca-Cola Company. The Chronicle of Coca-Cola Since 1886. Atlanta The Coca-Cola Company, 1950.